Dec 09

Rubbish in, rubbish out.

Phil O'Connor and cycling t shirt design

When I was asked to create a number of cycling designs for Cycling Weekly, I was fortunate to have access to photographs by Phil O'Connor from his book '21 Years of Cycling Photography'. There's no deep mystery to what I do as a Graphic Designer. Despite attempts by many to lend it gravitas with phoney esoterica and design babble. Without a doubt, the success of these designs must be attributed to the quality of the photographs themselves. As the title above suggests, quality ingredients is the key to any creative endeavour. Very little needed to be done on my side. Dynamic photographs that capture the essence of the sport and a clear eye for framing the shot, did the vast majority of the work.

 

 

O'Connor's work has also inspired a number of our other designers, despite limited interest in the subject matter. Ray Charles once said, there was 2 types of music, good music and bad music. I suppose the same could be said of photography (and many other things) as well. Great images will always inspire designers.

 

The above designs are just a few of the many cycling themed t shirts that we have here at WeAdmire.

Unknown TT (top left), Greg LeMond (top right), Bernard Hinault (bottom left) & Berlin Time Trial (bottom right)